NRA turns to Snapchat in fight against Nevada ballot initiative

| December 15, 2015

NRA turns to Snapchat in fight against Nevada ballot initiative

While all eyes are on Vegas for Tuesday’s Republican presidential debate, NRA officials will use the popular social network to bring their message to state voters: that former New York City Mayor Michael Bloomberg is trying to export his gun control agenda to Nevada.
The advocacy group is spending money this election season on a Snapchat filter to fight a 2016 ballot question about background checks in Nevada. It’ll be the NRA’s first foray into the smartphone technology.
Snapchat is a social media app that lets users exchange pictures and videos that last for a limited amount of time. A supporter will be able to swipe over their photo to apply the filter between 2 and 8 p.m. Tuesday.
“Hey Bloomberg! Don’t NYC my Nevada gun rights,” the overlay reads. “Stand and fight with NRA.”

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Originally posted at http://www.nraila.org/

Category: National Firearm News

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